In 2011, I panicked that my hair would forever taper and split beyond waist length. Under my mother's guidance, I began my natural hair journey. My mother is a history graduate, but an ardent lover of plants and a formulator at heart. Today, at 68, she still has thick, classic-length hair. In 2013, Lancemade was born, first known to many as MABH during the blogging era, with over a decade of customer reviews. Today, the same signature formula, now under the Longéviti™ trademark, is still prepared in small batches and shared with customers across India and around the world. We help you grow the healthiest hair you've ever had.