Our beginnings
In December 2013, Lancy and her mother bottled their first small batch of 35 bottles of what is known today as Longéviti. Operating out of a small room in their house, Lancy balanced shipping email orders with her school studies, backed by her supportive family. Before the brand had an official name, a close-knit group of women from the MABH blogging community documented their hair growth progress using the oil in 2014. These original photo reviews remain searchable on Google today and form the foundation of the brand.
Our Scalp-First Philosophy
The core philosophy centers around hair longevity, which is the art of nurturing the scalp barrier to its healthiest state. This approach ensures follicles produce beautiful strands at every stage of life, inspired directly by Lancy's mother. For those facing hair thinning, slow growth, or scalp imbalances, Lancemade offers a limited monthly private reserve of complimentary Longéviti bottles. Anyone willing to document their hair progress on the blog can share their story directly with Lancy by emailing lanceekcv@gmail.com, as she personally reads and replies to every message.