OUR STORY

Hi, I am Lancy.😊

Back in 2010 as a teenager, my hair had become damaged to an extent the ends were tapered, split and would not grow to my waist. I panicked that I hit my terminal length (the longest I could ever grow in life) before my mother introduced me to the world of natural hair care.

A history grad by education, but an apothecarist at heart, she has worked with native botanicals and unadulterated oils since the 1970s, serving her community. Today, at 68, her striking classic-length hair is the living proof of her passion. Under her mentorship , I learned to formulate for my own my hair care in 2011. 

2012: My Hair transformation

By 2012, the texture of my hair had softened so much that my bun would slip. I had reached tailbone length with a fuller hemline. People started asking me if I got my hair treated, something my fifteen-year-old self would have never believed 😊 Encouraged by friends from my blog mabh and the long hair community, I began to formulate and retail online.

2013: The first 35 bottles

In December 2013, I bottled the first batch (of today’s Longéviti) with my mother in a small room in our house. I remember counting it, just 35 bottles. 😊 My family was immensely supportive, helping me practice my business ethics alongside my schooling. As I packed and shipped orders then taken via email, my mom would teasingly sit behind me and read aloud from my textbooks, reminding me I had exams to study for.

2014: Before the trademark Lancemade®

In 2014, a close-knit group of women from our blogging community  

started documenting their hair growth progress with what was known as MABH hair growth oil back then. Those original reviews with photos can still be found on Google today. They remain the foundation of this brand and its earliest members, believing in my hands before the brand even had a name.

What is Longeviti?

Hair longevity is the art of nurturing your scalp barrier (and your scalp microbiome) to its healthiest. This ensures your follicles produce healthy, beautiful strands at every stage of life, even in your 60s and beyond. Inspired by my mother’s journey, this scalp-first philosophy is a legacy I am proud to pass on.

If you're where I once was..

Under The hair longevity project, I set aside a limited, private reserve of complimentary Longéviti bottles for those struggling with thinning, slow growth, or scalp imbalances. If you’d love to document your hair progress on our blog, send me a detailed email about your current hair care routine + goals at lanceekcv@gmail.com. 😊

With love,
Founder & formulator
Lancemade®