Our Story

Hi, I'm so happy to have you here.

Lancemade was born from my experience - something that helped my fine, 2a, damage-prone hair to grow past my thighs after it was stuck at waist for years.

My hair journey is one of the favorite life experiences. 

As a teenage woman, I developed a passion for long dense tresses. Every other product in the market I fancied and tried ruined my sensitive scalp. Those were the times I believed a shampoo would make my hair 3 feet longer in 3 months, just like the model in the television commercial promised.

Then I educated myself on real hair care, read about black women going natural (without wanting to straightening their hair) and joined the long hair community.

A day back in 2011, I finally went natural - means, I use no manmade chemicals on my hair. Over the years, I developed our family's protected formula (my mother's hair oil) into something more nutrient-rich with plant derived vitamins. I saw drastic improvements on my hair's texture and growth.

A decade later, I still am enthusiastic about hair science. I love growing out my hair and help people grow out theirs. Be it curly, coiled, straight or wavy, the moment we love our hair, our lifestyle takes this massive shift - towards self love, our eating habits and the way we carry yourself.

I'd love to welcome you to the Lancemade family.